Sho December 24, 2019
Putting up a website involves more than just conceptualising designs.

You need to fill it with content that will attract interest, and be of great use to your visitors. An SEO company in Brisbane says search engine optimisation is a key player in the success of your website, so you need to spend just as much time and as many resources on it as you would on the site design.

As someone new to the world of SEO, you will most likely encounter terminologies and jargons you have never even heard of. However, you need to understand them or you will be left behind.

To get you started, here are some of the most important terms you should know, according to Moz.

  1. Search Engine Optimization (SEO)

SEO is basically the process of driving traffic to a certain website through the use of various strategies. The most common include natural, organic, editorial, and free listings on major search engines (Google, Yahoo, Bing, MSN, etc.).

  1. Search Engines Results Page (SERP)

SERPs pertain to the list returned by a search engine after a user conducts a search using a keyword or a set of keywords (key phrases).

The higher the spot on the page, the greater traffic a website gets. Search engines use smart algorithmic formulas to determine rankings on their SERPs, and a company specialising in high quality SEO can push your site’s rank higher.

  1. Backlink

These are hyperlinks pointing back to a particular web page. Aside from search engines (particularly Google) putting great importance on backlink quality, it also makes readers feel assured of the validity of a site’s content.

  1. Keyword Density

This is the ratio of keyword quantity to content length: how many times a keyword or key phrase shows up on the content compared to the total number of words used in the content. For best results, keep this within the 1 to 3% bracket.

You should know that every year, SEO rules and algorithms change, along with the introduction of new terminologies. Working with a highly competent SEO firm will not only help you better understand these jargons, but will also ensure your website satisfies the terms and conditions.

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